In its early days, DR-Max focused on bringing quality educational publications from Taiwan to Hong Kong and striving to establish a good network of relationships with parents, schools, businesses, media, exhibition and others so that the business can grow rapidly.
To enhance cognition of the brand through various seminars, competitions, workshops, educational activities and exhibitions and also to produce multi-section English educational videos for promotion on buses, the Internet and book fairs.
“Electronic English” produced by DR-Max has won numerous awards, including TVB Weekly's Most Admired English Textbook Brand Award", "East Week"’s "Favorite Parent-child Brand Award" and so on. In 2013, DR-Max took it up a notch and won the Hong Kong Brand Name Service Award from the Hong Kong Brand Development Council. In 2015, DR-Max received the award of "Hong Kong Outstanding Service Brand Name" to further position DR-Max as the industry leader.